Top 10 Ways to Impress a B Corp at Interview

The practical, no-nonsense guide for candidates who want to work somewhere that actually walks the talk.

Let’s get one thing straight.
A B Corp interview is not just a skills check. It’s a values check.

Certified B Corps are assessed against high standards of people, planet, governance, community and impact, verified by B Lab. They are legally committed to balancing profit with purpose, and yes, they can absolutely tell when someone has just skimmed the website five minutes before the call.

So, if you want to stand out for the right reasons, here’s your inside track.

1. Understand what “B Corp” actually means

Not “they recycle”
Not “they’re nice”
And definitely not “they have a logo”

B Corps are measured using the B Impact Assessment, covering governance, workers, community, environment and customers. They publish impact data. They get re-certified every three years. They are accountable.

If you can explain why that matters to you, you’re already ahead of 80 percent of candidates.

↳ Interview gold: “I like that B Corps are independently verified. It shows commitment, not just marketing.”

2. Read the Impact Report (yes, really)

Most candidates don’t. B Corps can tell.

Look for:

• Social and environmental goals
• Where they are doing well
• Where they are still learning

Bonus points if you ask about challenges, not just successes. B Corps respect honesty over perfection.

↳ Try this: “I noticed your carbon reduction target is still in progress. How do teams get involved in that?”

3. Connect your values to your behaviour

Saying “I care about inclusion” is easy.
Showing how you act on it is what counts.

Think:

• How you support others
• How you give feedback
• How you make space for different voices
• How you look after your own wellbeing

B Corps want people who live the values, not just list them.

4. Show curiosity about people, not perks

Yes, flexible working is nice.
But B Corps are listening for something deeper.

Ask about:

• How decisions are made
• How leadership is held accountable
• How people are supported when things get tough

↳ Strong signal question: “How do your values show up on a bad day, not just a good one?”

5. Talk impact, not ego

B Corps care about contribution, not chest-beating.

Frame your experience like this:

• What problem were you solving?
• Who benefited?
• What changed because you were involved?

This works whether you’re talking about commercial results, community projects, sustainability, or team culture.

6. Be honest about what you’re still learning

B Corps are progress-driven, not perfection-obsessed.

If you’re still learning about sustainability, EDI, mental health or ethical leadership, say so. Just show that you’re engaged and open.

↳ Green flag phrase: “I’m still learning, but I’m intentional about improving.”

7. Demonstrate long-term thinking

B Corps build for the future, not just the next quarter.

Talk about:

• Skills you want to develop
• Impact you want to grow
• How you think about sustainability in the long run

They want people who are there for the journey, not a quick win.

8. Ask values-led questions (and listen carefully)

This is where most candidates miss the mark.

Good questions:

• “How do you measure success beyond revenue?”
• “How do you involve employees in impact decisions?”
• “What does accountability look like here?”

And then listen. How they answer matters.

9. Show you understand balance, not burnout

B Corps take wellbeing seriously. Many actively work to prevent burnout rather than just react to it.

If you can talk about:

• Boundaries
• Sustainable performance
• Supporting yourself and others

You’re speaking their language.

This is about longevity, not grind culture.

10. Be yourself. Seriously.

B Corps don’t want a corporate mask. They want humans.

They are building cultures where people can:

• Show up honestly
• Do meaningful work
• Create impact without burning out

If that excites you, say it. If it aligns with how you want to work, they’ll feel it.

Final thought (the friendly nudge)

If you’re interviewing with a B Corp, you’re not just applying for a job.
You’re opting into a way of working.

Get curious. Get specific. Get real.

Ready to find a role with a brilliant B Corp?

We work with organisations that genuinely care about people, planet and purpose.

↳ Sign up to the Includability Job Board as a candidate
↳ Discover roles with values-led, verified, purpose-driven employers
↳ Find a job that fits who you are, not just what you do

Good work should feel good too.